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AT&T’s Dream In Black Rising Future Makers Program Gives HBCU Student Athletes A Chance To Grow On And Off the Court

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While HBCUs produce some of the most accomplished athletes of our time, they often have limited access to resources and lack visibility, Forbes revealed HBCU student athletes face unique challenges in their pursuit of success. Many HBCU student athletes encounter obstacles that inhibit their professional and personal progress including limited media coverage and recruiting difficulties. However, the pressure to maintain their athletic and academic prowess is one of the biggest. In response to these problems, AT&T has launched an initiative in hopes of alleviating these difficulties. AT&T’s Rising Future Makers has established a student-athlete industry shadow trip program. Introduced in 2022, this program invites a select group of student athletes from HBCUs with an interest in the sports and entertainment industries to special events. The program’s partners are NC A&T, FAMU, and Howard University and events include NCAA Men’s Final Four, Tribeca Festival and College Football Playoffs.  Students are offered the opportunity to witness firsthand how the industry works and to speak with professionals in the fields of entertainment, marketing, and technology.  In 2023, six students apart of this program were able to meet industry leaders during the 2023 NCAA Men’s Final Four and HBCU All-Star Game Weekend in Houston....