BRAND NEW: Simi releases ‘No Longer Beneficial’ with lyrics video

Culture

by BA 28 Views

By Staff Writer Hot off the heels of the runaway success of her smash song ‘Duduke’ – a heartfelt ode to her new-born daughter that has clocked up an astounding 83 million TikTok impressions and 13 million online views – the Nigerian Afro-Pop singer/songwriter and producer sensation Simi has released her brand new single ‘No Longer Beneficial’ (out now on Platoon). Released alongside an eye-catching lyric video, ‘No Longer Beneficial’ signals an exciting, rebirth of sound for Simi which sees her mixing sophisticated and sultry, future-R&B with vibrant Afrobeats influences and her distinctive and mesmerizingly, soulful vocals, which can be heard on her forthcoming EP ‘Restless II’& (out on October 2nd). Speaking on the forthcoming EP, Simi said: “Before I got my break in the industry, I had so many moments of uncertainty. I was bursting with all this creativity and I was almost desperate for someone to bank on it. So I channelled my energy into the first Restless EP. “Restless”, because it was how I felt. Thankfully, I made it to the other side. There are many “other sides” on every path. You find your breakthrough, and then chase another one. And another one. And then, another one....

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