Buy Black: Targeted spending and job opportunities #DefenderRewind

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While Black shoppers play a pivotal role in the success of Black Friday and its impact on the local and national economy, a movement is afoot to redirect Black consumer dollars away from traditional retailers and toward Black businesses. Black Friday, the day after Thanksgiving, is traditionally the busiest shopping day of the year and kicks off the holiday& season. This season is crucial for the economy because around& 30 percent of annual retail sales occur between Black Friday and& Christmas. For some retailers, this season accounts for 40 to 50 percent of all sales for the entire year. “The reason it’s called Black Friday; that’s the day most businesses become profitable,” shared Dr. Emlyn Norman, a TSU Economics professor. “From January till then, most businesses are operating in the red, losing money.” Black Friday, however, has been a one-sided affair for Blacks who have been fully present as consumers, but nearly invisible as profiting business owners. In fact, nonwhites are almost twice as likely to shop on Black Friday as whites (27 percent v. 15 percent). The Buy Black Friday Marketplace at the Shrine Cultural and Events Center was created to change this dynamic. “Black people have been taught...

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