Why Companies Must Recognize the Affect of Black and Latino Consumer Buying Power on DEI Initiatives

"Who will endeavor to unite communities of color amidst an administration aiming for division? A unified front could revolutionize both politics and the economy by amplifying the voices of those weary of being treated as second-class citizens. Who will take the initiative?” — Ray MarcanoWhile not as vocally disruptive as those opposing LGBTQ+ inclusivity, communities of color are subtly asserting their economic influence against companies that disregard diversity, equity, and inclusion (DEI) efforts. The collective purchasing power of Black and Latino Americans—constituting over 30% of the U.S. populace—totals $6 trillion, surpassing the economies of all nations except the U.S. and China.Businesses capitulating to extremist views compromise their financial stability for political gain. Recent insights from Andrew Behar highlight that the administration’s anti-DEI stance hampers corporate performance. Moreover, the NAACP's recent advisory encourages consumers to support businesses committed to respect and diversity. Prioritizing people proves beneficial, emphasizing that economic power lies within unified communities.