The City University of New York Monday launched “A Degree for Every Dream,” a wide-ranging advertising campaign across the tri-state area featuring more than 60 current and former CUNY students and highlighting the University’s unrivaled affordability, vast range of academic programming, career support services and social opportunities. It aims to address Gen Z students’ hopes and fears about attending college in a post-pandemic world.
The campaign begins running in New York City subways, buses, highway billboards in New York City and New Jersey and social media platforms today, and is already visible on the Long Island Rail Road and Metro-North Railroad. It will expand over the next weeks to city bus stops, NJ Transit, PATH trains, the Staten Island Ferry terminals, and LaGuardia Airport.
“Whether big or small, every student comes to us with a dream, and with our incredible quality, variety and value, there is no institution in New York City that is better positioned than CUNY to help them successfully achieve those dreams,” said CUNY Chancellor Félix V. Matos Rodríguez. “We are proud of this beautiful, wide-ranging campaign that will allow prospective students to imagine themselves on our campuses, to see that we are a cutting-edge,...