Dallas Cowboys’ 30-Year Championship Drought: Is Jerry Jones Prioritizing Brand Over Winning?

(Jones photo by Keith Allison / Wikimedia CC BY 2.0) The Dallas Cowboys haven't reached the NFC Championship in 30 years, raising questions about owner Jerry Jones' priorities. Since purchasing the team in 1989, Jones has transformed the Cowboys into the world's most valuable sports franchise. While the brand thrives, on-field success has been elusive, with only five playoff wins since 1995. Critics argue that Jones' focus on business and family involvement may be hindering the team's championship aspirations. Is it time for a new approach in Dallas?