Atlanta legend Deion Sanders stands as the key figure in the most recognized sports story in media. As head coach of the University of Colorado football team, Sanders has shocked the nation by beginning the season with a 3-0 record, a far contrast from the 1-11 record the team held in the 2022 season before Sanders arrived on campus.&
This past weekend, Sanders’ Colorado team defeated Colorado State in a 43-35 overtime thriller that ended around 2:00 a.m. on the east coast.&
The hype surrounding the game centered around Sanders and Colorado State’s coach Jay Norvell following comments made by Norvell in the days leading up to the match-up known as the “Rocky Mountain Showdown.”&
Norvell took a shot at Sanders saying his mother always told him to remove his sun glasses and hat when speaking with adults. Sanders would use those comments as motivation to his team by telling his squad, “it’s personal.” The back-and-forth dialogue created hype, sold tickets, led to star rappers and athletes on the sideline, and even allowed Sanders to make more profits for his sun glass line.& &
But beyond the trash talk and fierce play on the field, the game represented a historic...