Five critical ways to become Indispensable in business

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Competition is fiercer today than ever before, and no matter how much you focus on data, analytics, and performance, it may surprise you that what ultimately matters the most to people is the human touch. “Companies don’t make decisions—people do,” says, Rick Wong, author of Winning Lifelong Customers with The Five Abilities (Authority Publishing; May 2017).& “… and people make the most crucial business decisions for personal reasons.” It may come as a surprise to some, but in today’s fast-moving, data driven marketplace, where people have more choices than ever before, the personal factors are more important than ever. Using over thirty-five years of experience working and growing revenue at Hewlett-Packard, Microsoft, and other Fortune 100 companies, Wong created a clearly written guide for sales people and CxOs that defines the most important ‘outside the contract’ factors that decision-makers care about the most when deciding to make the initial purchase& and the critical repeat purchases.& You’ll never be left asking yourself,” What do I do now?” because you’ll have a framework to answer that question quickly and correctly.& “These are the critical factors that keep people coming back for more,” Wong says. Here’s a summary of The Five Abilities: 1.&...

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