Our Dollar Can't Be Ignored

Annually, corporations anticipate us to queue up, log in, and succumb to the frenzy that is Black Friday. They expect us to stretch our finances, deplete our accounts, and treat “doorbuster deals” as though they are a cherished tradition. However, this year, a coalition spearheaded by Black Voters Matter, Indivisible, and Until Freedom is advocating for a radically straightforward yet impactful initiative:A spending freeze from November 28 to December 1.This initiative promotes a pause on consumer spending – no holiday splurges or retail chaos. Why this freeze? Because we refuse to support businesses that undermine our communities.Black consumers possess over $1.7 trillion in spending power, a vital influence on market dynamics. A temporary halt in purchases during this key retail timeframe sends a resounding message:You won’t profit off us while sidelining our needs.This coalition aims to exert economic pressure where moral requests have faltered, acknowledging that economic choices reflect our values. Shifting our spending habits reasserts our power. From November 28 to December 1, we prioritize mindful spending.