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Global $80 million e-commerce brand, Sassy Jones, opens first brick-and-mortar retail store

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By BlackPressUSA Sassy Jones, the nation’s fastest-growing privately held retail brand is now a multimillion-dollar enterprise with a brick-and-mortar location in Richmond, Va. The company designs unique jewelry, audacious ready-to-wear women’s clothes and accessories.& Owning a piece of Sassy Jones is about more than just owning the product– it’s also about empowerment and purpose. Every Sassy Jones purchase helps deter menstrual poverty to young African girls. “I am thrilled to open our first location where customers near and far can come for a fully immersive shopping experience,” said Charis Jones, founder and CEO of Sassy Jones. “A place where the unicorns can play – it isn’t about the purchase, it’s about how each customer feels. I want the Sassy Jones woman to walk away with more than just a handbag, I want her feeling gorgeous, connected and loved. This location will be the first of many to do just that.” Jones launched the brand from her minivan, which she drove across the country to various trade shows just months after giving birth to twins.& Teaching women to be fearlessly unapologetic with their style choices, the success of Sassy Jones is attributed to the brand’s cult-like fanbase, which grew rapidly after...