Bill Belichick, Jordan Hudson Set Sights on ‘Gold Digger’ Jewelry Trademark

Bill Belichick, head football coach at the University of North Carolina, along with his girlfriend, Jordan Hudson, is endeavoring to transform the skepticism surrounding their relationship into a profitable business venture. They have registered the trademark for “Gold Digger” to develop a line of jewelry and keychains, as reported by Darren Rovell of Cllct. In fact, the couple has submitted several trademark applications this year, including “Gold Digger,” “Chapel Bill,” “Belestrator,” “Trail of Salty Tears,” “No Days Off,” and “The Belichick Way.” At 73, Belichick, who previously led the New England Patriots to six Super Bowl titles from 2000 to 2023, is embarking on his inaugural season at UNC. Their relationship, made public in June 2024, sparked considerable criticism, particularly regarding Hudson's intentions. Despite concerns from those near Belichick about his reputation and a denied ban from UNC, they continue to capitalize on the scrutiny, seeking to leverage their negative publicity into a successful brand.