Kanye Calls Out Adidas In Instagram Rant: Accuses Former Partner of ‘Design Theft and Oppression’

Ye, the hip-hop artist and fashion designer formerly known as Kanye West, has reignited his feud with Adidas, his former partner in the Yeezy brand. In a heated Instagram post on January 7, Ye accused Adidas of intentionally undermining his Yeezy brand while also calling out Fear of God designer Jerry Lorenzo for continuing to collaborate with the sportswear giant. Kanye West Photographer: Jonathan Leibson/Getty Images Behind the Battle The controversy centers around Ye’s belief that Adidas manipulates search engine results to prioritize its website over his brand. “When you google Yeezy.com the adidas site comes before the Yeezy site Members at adidas Stop doing this Stop doing your moves to hold me back Our partnership is done You’re a 60 billion dollar company that froze my accounts,” Ye wrote alongside a screenshot of his search results. He accused the $60 billion company of trying to “intimidate and oppress” him, despite their partnership ending in 2022 following Ye’s widely condemned anti-Semitic remarks. After Ye’s comments, the company removed all of Yeezy products from its site. Adidas officially severed ties with Ye in October 2022. The business breakup has reportedly cost the company $1.3 billion in lost sales and $534 million...