KIMORA LEE SIMMONS AND KIDS STAR IN NEW BABY PHAT X FOREVER 21 CAMPAIGN

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Just in time for the holidays! Kimora Lee Simmons and her kids are bringing something fresh to their Baby Phat brand. The fashion mogul has teamed up with Forever 21 for a winter collection. “Since Forever 21 customers love our collabs, we’re excited to debut the exclusive Baby Phat winter collection and also re-introduce our Phat Farm brand just in time for the holidays,” Kimora said in a statement regarding the latest collaboration. View this post on Instagram A post shared by Forever21 (@forever21) Baby Phat’s winter collection follows a Winter Wonderland theme with Y2K vibes that may give a few consumers a bit of nostalgia. “This winter-wonderland themed collection features Y2K inspired design elements that are central to Baby Phat and Phat Farm’s core aesthetic that consumers know and cherish, and reintroduces them in a fresh new way,” Winnie Park, CEO of Forever 21, said in a statement. The price point of Baby Phat’s winter collction is also ideal as pieces range from $9.99 to $129.99. There is essentially something for everyone. Kimora Lee Simmons views Baby Phat as more than just an apparel line. The celebrity mom recently revealed her ideology of her brand serving as a legacy...

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