LEBRON JAMES, WIFE, AND KIDS GO BEHIND THE SCENES OF MOUNTAIN DEW RISE’S LATEST CAMPAIGN

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LeBron James and his family are taking you behind the scenes of Mountain Dew’s latest commercial for the MTN DEW RISE ENERGY ad. The NBA star gave 60 seconds to the cause. “Who would I be if I snoozed,” LeBron asks at the beginning of the commercial. “If I [would have] let myself get distracted, I might have been LeBron James, Salsa King,” the celebrity says with a hint of questioning. “Nah,” James says in the end. “I choose to Rise,” the NBA star declares. Fabiola Torres, Chief Marketing Officer and Senior Vice President of the PepsiCo Energy Category, commented on LeBron James and the family’s collaboration with Mountain Dew for the brand’s latest ad. “Energy management remains a priority for consumers, and we’re excited to be working with LeBron to show how MTN DEW RISE ENERGY can be that morning energy to help you seize the day,” Torres shared. “As the new campaign shows, LeBron truly embodies the MTN DEW RISE ENERGY brand,” the company executive shared. “It’s all about dedication, motivation, and seizing the new opportunities that every morning brings.” View this post on Instagram A post shared by MTN DEW RISE ENERGY (@mountaindewrise) LeBron James has certainly...

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