afrotech.com - YouTube Music serves as a music service that supplies tunes, but more importantly, sheds light on the artists and their stories. In 2021, Director of Black Music & Culture Tuma Basa professed to AfroTech that the platform’s mission is to continue connecting the dots and being a sort of institutional memory for the culture. In an influential team effort, Artist Partnerships Lead Brittany Lewis and Global Music Strategist Lead Mahlet Seyoum are heavily involved in supporting artists.Getting Into The Music BusinessBefore they each ventured into becoming execs, their passion for music itself began during their upbringing. While Lewis was fully immersed into it in her household, Seyoum became a theater kid at a young age. The two leads have both respectively had their hand in the business in their own right. Lewis is a product of putting her pen down from covering artists during her time at the Global Grind to then giving them hands-on support in her role at YouTube Music.