Michael Jordan Launches #JordanYear 2023 Celebration With Notorious B.I.G. Air Jordans

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It’s 2023, a special year for arguably the NBA’s GOAT and business mogul Michael Jordan, who turned his number 23 jersey into a fashion empire that’s been dominating the sneaker market for nearly 40 years. In honor of what will be seen as #JordanYear on social media throughout 2023, Air Jordan started its “Jordan Year” (which is also hip-hop’s 50th anniverary) with an auction for one of the 23 pairs of retro Air Jordan 13s, the brand designed to commemorate the late great rapper, The Notorious B.I.G. On Monday, Nike. announced its partnership with the Christopher Wallace Memorial Foundation. Just 23 pairs of the exclusive Air Jordan retro honoring The Notorious B.I.G will be auctioned off at an event hosted by Sotheby’s, Sneaker News reported. “This Air Jordan 13 has been reinterpreted to celebrate the legacy of The Notorious B.I.G., someone who reached for the stars, had the boldest of dreams, with the work ethic to back it up,” Reggie Saunders, vice president of entertainment marketing for Jordan Brand, said in a statement. While the 23 pairs of Biggie 13’s look like the signature sneaker at first glance, a closer look shows the nods to the legendary, late lyricist throughout...

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