MTN Uganda unveils new sports platform


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Sen Somdev, the MTN Uganda Chief Marketing Officer addresses media. By Our Reporter MTN Uganda has launched a dedicated online home of UG sports dubbed “MTN Sports” to give Ugandan sports enthusiasts a one-stop point for all sports related news, analysis and updates. This innovation is hinged on MTN’s vision of delivering the benefits of a digital world to its customers. Since it opened shop in Uganda over 20 years ago, MTN’s proactive role in sports has positioned the brand as the biggest supporter of local sports through its sponsorships, partnerships and active engagements with the various sports disciplines including football and athletics among others. While launching the MTN Sports Website, Somdev Sen, the MTN Uganda Chief Marketing Officer said that as the biggest supporter of sports in Uganda, they decided to launch the MTN sports website, a digital sports hub, to provide sports fans with comprehensive sports coverage of the very best that Ugandan sports has to offer. This idea was further fueled by the prevailing circumstances that have limited fans’ physical involvement at sports facilities. “That is why we have decided to bring the fun and thrill closer on the screens of our customers,” said Somdev. “Over the...