Op-Ed: How to legally prepare your business for holidays

By Taalib Saber, attorney and owner of The Saber FirmAs the holiday season approaches, the nation prepares for one of the busiest sales periods of the year. Promotions, special deals, and heightened online activity make this an ideal time to attract new customers.& However, customer attraction also brings unique legal challenges. Whether you’re launching seasonal marketing campaigns or handling increased sales, you must ensure local, state, and federal compliance to safeguard your brand. Here are some key legal tips that you should consider as you navigate this terrain.& & Define Clear Terms and Conditions for PromotionsPromotional deals, discounts, and limited-time offers are incredibly powerful tools that boost engagement and attract new clients. But without clear terms and conditions, they can also lead to misunderstandings and even legal disputes. To avoid any issues, be explicit about eligibility criteria, timeframes, redemption limitations, and any exclusions.& By clearly defining these terms upfront, you not only protect your business from potential disputes but also build credibility with your customers, who appreciate transparency. Any agreement you draft should have well-crafted and explicit terms and conditions to avoid ambiguity regarding your promotion.Protect Your Brand with Trademark and Copyright ComplianceThe holiday season inspires creativity. However, businesses must...