UBL Champions Responsible Drinking and Sustainability at Bell ObaFest, Recycles 56% of Festival Waste

Global Alerts

by Toter 37 Views 0 comments

By Our Reporter Uganda Breweries Limited (UBL) continued its strong advocacy for responsible drinking at this year’s Bell ObaFest through activations and messaging on moderation, zero tolerance for drunk driving, and environmental sustainability through eco-friendly waste management. The festival, which lasted 3 days accumulated 2 tonnes of waste materials, 56% of which was recycled and 44% repurposed for animal feeds, according to the festival Waste Management partners, Asante Waste Management. The responsible drinking initiative featured a variety of engaging activities and delivered key safety messages to emphasize the significance of responsible drinking to revelers through quick questionnaires and trivia sessions. As part of the initiative, Uganda Breweries through its partnership with Coca-Cola Beverages Uganda distributed over 2400 bottles of free Rwenzori Water, ensuring hydration at every turn and Hydration points at all beer serving points using water dispensers. Uganda Breweries’ Corporate Relations Manager Positive Drinking, Brenda Kobutungi stated that UBL’s commitment towards consumer satisfaction goes beyond just serving great beer, but creating safer and enjoyable experiences for everyone. “While people enjoy our wide variety of drink options, we strive to ensure that they do so with caution and responsibility. For every 2-3 beers, our teams were around to encourage hydration...

0 Comments