Women-Led Startup Using AI To Provide Buyers With Wig Customization Receives Backing From Serena Ventures

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afrotech.com -(Photo/Twitter) After raising $5 million in funding, Parfait is on its way to disrupting the wig industry with the help of technology.The women-led startup is said to be the first to integrate facial recognition and artificial intelligence to provide buyers with customizable wig products. According to a press release sent to AfroTech, the seed round was spearheaded by Upfront Ventures and Serena Ventures. Ulu Ventures, Unshackled Ventures, Contrary Capital, Visible Hands, TRUE Capital’s Culture Fund, Omar Johnson, Chamillionaire, Tristan Walker, and Upland Workshop participated in the round.“Parfait’s mission to leverage Al to solve core issues for both the tech industry and communities of color is something we, at Serena Ventures, have believed in since the beginning,” said Serena Williams, Managing Partner at Serena Ventures, in a statement. “She went on to say “It’s been inspiring to witness their incredible achievements so far, and we’re proud to invest in this next phase of Parfait’s growth.”This new funding will bolster Parfait’s production capacity. It will also automate its supply chain capabilities to enter new markets domestically and internationally.

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