K-Hip-Hop’s Biggest Names Take Center Stage on ‘KrOWN X HAN 2024’

This month marked the return of Spotify’s HAN, our collaborative program that brings the unique sounds and culture of Korean hip-hop to the world through exclusive artist collaborations, bonus content, and more.  Developed in partnership with Korean hip-hop community HIPHOPPLAYA, HAN references the complex Korean emotion of the same name—an indescribable blend of resentment, sorrow, bitterness, anger, and sadness. Arising from the historical and cultural experiences collectively shared by Koreans, it’s a feeling that serves as creative inspiration for the artists involved. For this year’s iteration, dubbed KrOWN X HAN 2024, some of the biggest names in the K-hip-hop scene joined up in the studio to record a pair of new Spotify Singles. [embedded content] The first single, “No Tomorrow,” offers a diverse blend of styles from CHANGMO, Dok2, lobonabeat!, Shyboiitobii, and SMUGGLERS while delivering a message that resonates not only in Korea, but worldwide.  “Thanks to Spotify, I had the chance to collaborate with incredible artists I’ve admired for a long time, crafting this new track,” said CHANGMO. “I hope that the positive energy created from this collaboration reaches beyond Korea, introducing Korean hip-hop to listeners worldwide.” The second single, “Ugly,” is a collaboration between Lil Moshpit, Paul Blanco,...