Two Black-Owned Breweries Break Barriers with Historic Alliance

Two Black-owned breweries, Full Circle Brewing Co. and Crowns & Hops Brewing Co., have announced a groundbreaking strategic alliance aimed at transforming the face of the craft beverage industry. The Circle of Crowns Beverage Group (CCBG) is an alliance that combines two leading Black-owned companies and centralizes production, sales and marketing between them, to bring locally curated brands and authentic experiences to more retailers and consumers around the world. This strategic alliance transcends a simple merger; it’s a potent symbol of progress toward inclusivity and expanded opportunity within the craft beverage sector. Full Circle, headquartered in Fresno, California, already holds the distinction of being the largest Black-owned production brewery in the United States. By joining forces with Crowns & Hops, the Inglewood-based brand that ignited a global movement for Black representation in craft beer, the CCBG creates a powerhouse with a powerful mission. “This strategic alliance leverages the strength of our infrastructures and distributor networks to bring our unique brands to retail shelves around the world,” said Arthur Moye, CEO and Founder of Full Circle. “Together we are better positioned to maximize growth and bring more consumers craft beverages with an aspirational, relevant connection to black culture.” “We can each...