Uganda Breweries launches new premium beer — WhiteCap Crisp

By Our Reporter Uganda Breweries Limited (UBL) has unveiled WhiteCap Crisp – a new premium beer with only 3% alcohol by volume (ABV), with no added sugar. The beer was unveiled during an invite-only white and blue affair held at the Naguru Skyz Hotel on Thursday evening. The stylishly colourful launch event featured an exclusive guest list of the crème of Kampala’s social scene with popular content creators, events and marketing gurus and high-net-worth individuals in attendance with entertainment from Myko Ouma and his Band and timeless music mixes by Selector Jay. Available in a 300ml bottle and a matching 330ml sleek can, the crisp light beer is made from all-natural ingredients and is targeted at consumers interested in maintaining healthy lifestyle choices while enjoying social occasions. While addressing guests during the launch event, Catherine Ndungu, UBL’s acting Marketing and Innovations Director, said, “There is a growing interest and greater scrutiny in wellness and fitness amongst customers. More customers, who fall in the space of moderators, occasional alcohol consumers and abstainers are conscious about the need to assert control over their lifestyle. We saw this as an opportunity to create and innovate against unmet needs in the low and non-alcoholic...