Quavo enters spirits business with launch of White X Cognac

After years of success as a member of Migos, Quavo is now delving into the spirits industry. The Atlanta-based rapper teamed-up with Sazerac to introduce the new white cognac, White X Cognac.& Quavo recently hosted a launch party at Suite Lounge in Atlanta where he offered drinks to guests and media members. He was also joined by radio host Big Tigger who both did a toast to the new year and new brand. & “What I love about White X is that it’s an entirely different drink experience than any other type of cognac,” Quavo said. “I’m a big believer in challenging the status quo, and I think that’s the role of white cognac. White X is for those who aren’t afraid to shake things up, put in the work and celebrate their accomplishments. This is the drink they’ve been waiting for. Neat or in a cocktail, White X is smooth and sippable – a reward for the hustle.” ATLANTA, GEORGIA – JANUARY 24: Grammy-nominated rapper and songwriter Quavo makes his signature “Huncho Hurricane” cocktail at the launch event for White X Cognac. on January 24, 2024 in Atlanta, Georgia. (Photo by Derek White/Getty Images) & White X seeks to...