$160M Man: Inside Snoop Dogg’s Investment Portfolio In Tech, Cannabis, and Beyond

Rapper and entrepreneur Snoop Dogg’s estimated net worth of $160 million stems from his music career, brand partnerships, and diverse investments, including high-profile tech companies and his cannabis-focused investment firm, Casa Verde Capital. LEXINGTON, KENTUCKY – NOVEMBER 20: Snoop Dogg of hip-hop supergroup Mt. Westmore performs at Rupp Arena on November 20, 2021 in Lexington, Kentucky. (Photo by Stephen J. Cohen/Getty Images) Music and Legacy Snoop, born Calvin Broadus Jr., has sold over 35 million albums globally. In a significant career highlight, he acquired Death Row Records in 2022, marking a full-circle moment after launching his career there with the iconic “Doggystyle” in 1993. Billboard reports he has grossed $73.7 million on tour over his decades-long career. According to Forbes, he is now worth $160 million, and he’s how be amassed some of his fortune. Snoop Dogg’s Business Ventures Snoop’s latest venture is a gin brand, Still G.I.N, co-founded with Dr. Dre, retailing for $39 a bottle. In wine, he’s collaborated with 19 Crimes on “Snoop Cali Red.” His apparel line, The Snooper Market, offers branded merchandise, while Snoop Doggie Dogs provides dog accessories, reflecting his brand’s playful versatility. There’s also his food and cereal line done with Master P,...