1664 and André Saraiva Unveil New Collaboration And World Tour

LONDON, Sept. 13, 2024 /PRNewswire/ — The esteemed French beer brand 1664 is thrilled to announce an exciting collaboration with the globally renowned artist André Saraiva, also known as Mr. A. Continue Reading 1664 and André Saraiva Unveil New Collaboration And World Tour (PRNewsfoto/André Saraiva) 1664 and André Saraiva Unveil New Collaboration And World Tour 2 (PRNewsfoto/André Saraiva) The collaboration with 1664 will feature a “creative takeover” of the beer’s labels and packaging, showcasing André’s graffiti style as if spray-painted directly onto the existing 1664 bottles and merch. The collaboration is envisioned as a global “world tour” bringing André’s unique artistic style to 1664’s key markets. The partnership, “1664 x André”, will become a global celebration of creative industry and free spirits. The French-Swedish graffiti-artist and entrepreneur, André Saraiva, has captivated the world with his playful and iconic character, Mr. A. This character, known for its cheerful round face, wide smile, and winking eye, often rendered in vibrant pink, has become a staple in urban landscapes across the globe. Saraiva’s innovation, “Love Graffiti,” further showcases his creativity by personalizing graffiti with individuals’ names in pop colors, commissioned by their loved ones. Instead of transitioning from street art to gallery exhibitions,...