Beverly Hills Louis Vuitton Allegedly Bans Black Woman for Using Cash, Days Later Her White Assistant Made the Same Purchase with No Issues: ‘Treated Him Respectfully’

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Three Black people who say they have spent more than a million dollars a year on Louis Vuitton products have filed a lawsuit against the designer brand, accusing the company of banning them from their stores for “Shopping While Black,” according to a lawsuit obtained by Atlanta Black Star. Tracy Renee Williams is joined by her daughter, Brandi Williams, and a man named Kristopher Enoch, as plaintiffs in the lawsuit filed Friday in federal court in California. The lawsuit states that in September 2022, Tracy ordered $50,000 in merchandise from the Louis Vuitton store in Costa Mesa, California, to be delivered to her home in October 2022 but she reportedly received an email from the company on Sept. 29, 2022, with the following message: Dear Mrs. Tracy Williams: It has come to our attention that Louis Vuitton has been unable to satisfy your needs. Please be advised that Louis Vuitton is no longer prepared to do business with you and we ask that you no longer patronize our boutiques or attempt to order our products via telephone, online, or in person at any Louis Vuitton store. Please do not make further attempts to contact the stores. Any further attempts to...

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