Beyond Amazon: Black-Owned Brands to Shop Directly

In recent months, we’ve witnessed a concerning trend as major corporations scale back their diversity, equity, and inclusion (DEI) initiatives. This retreat from corporate diversity commitments makes it more crucial than ever for consumers to take direct action in supporting Black-owned businesses. While these brands are available on Amazon, we encourage you to purchase directly from their websites to maximize the impact of your spending and ensure these entrepreneurs receive the full benefit of your purchase. Beauty & Personal Care Alaffia: Ethical beauty products supporting African communities. Oyin Handmade: Moisturizing hair and body products crafted for natural hair. EDEN BodyWorks: Affordable, natural hair and body care. Base Butter: Skincare designed for melanin-rich skin. SpringJene: Natural, fluoride-free toothpaste made with clean ingredients Hue Noir: Makeup formulated to complement deeper skin tones. Kazmaleje: High-quality hair tools designed for textured hair. Buttah Skin: Skincare products that cater to melanin-rich skin tones. Bolden: Skincare brand designed specifically for women of color. The Cut Buddy: Groming templates and trimmers for precise haircuts. AfroPick: Culturally inspired afro picks for hair care and self-expression. Home & Lifestyle Food & Beverage Golde: Superfood blends for lattes and skincare. Zach and Zoë: Unfiltered raw and 100% natural honey. Iya...