Biden-Harris Invests $1.5M in Black Press, Aiming for Key African American Votes

By Stacy M. Brown, NNPA Newswire Senior National Correspondent@StacyBrownMedia To help bolster reelection efforts, the Biden-Harris Campaign announced a $1.5 million advertising deal with the National Newspaper Publishers Association (NNPA). Jasmine Harris, Director of National Black Media for Biden-Harris 2024, made the announcement during the NNPA’s 2024 Annual National Convention in Baltimore, where the weeklong event’s theme was, “Empowering the Black Press, Communities, Families, and Voter Turnout.” Biden-Harris 2024 also counted among the sponsors of the week-long gathering, reflecting its strategic focus on Black media. “In August of last year, our campaign announced the earliest and largest investment into Black media for any reelection campaign in history,” Harris declared. “This partnership with the NNPA is a continuation of those efforts and will strengthen our work in meeting Black voters where they are, to underscore the stakes of this election for Black America. President Biden and Vice President Harris are responsible for creating millions of new jobs for Black workers and record low Black unemployment. Black America has far too much to lose this election.” The Black Press, which dates to 1827, has remained a steadfast pillar for African American voices. That mission persists today as the Black Press approaches its...