Black, Hispanic and Latina women are newer to invest, focused on generational wealth

Black, Hispanic and Latina women are more likely to have started investing in the past few years than investors overall, according to a new J.P. Morgan Wealth Management study. This is the third year J.P. Morgan has surveyed diverse investors to understand how the industry can better serve them. This year’s survey shows that growing wealth for future generations remains a main reason Black, Hispanic and Latina women start investing, and for the first time, analyzes the behavior of investors by age group. “Money brings independence,” said Kristin Lemkau, CEO of J.P. Morgan Wealth Management. “Consistently women, and in particular diverse women, are motivated to build wealth to create more opportunities for their children and families. They understand in a time of changing markets that saving isn’t enough. They also need to invest to have their money make money.” Here are five key takeaways from the J.P. Morgan Wealth Management 2024 Diverse Investor Study: Black, Hispanic and Latina women investors are more likely to be new to investing. 51% of Hispanic and Latina women respondents and 46% of Black women respondents started investing outside of an employer-sponsored retirement plan less than five years ago, compared to 24% of all respondents...