Black Maternal Health Week: Beauty Brands Spread Awareness on the Maternal Care Gap

This Black Maternal Health Week Baby Dove and Carol’s Daughter are intensifying their efforts to address the Black maternal care gap. Baby Dove has introduced its Expecting Care campaign. While Carol’s Daughter shares its initiative Love Delivered, which continues to bolster Black maternal health by enhancing access to doula care. This campaign features a poignant portrait series by Solana Cain, a photojournalist focused on Black maternal health, spotlighting five Black Birth Equity Fund recipients. Expecting Care aims to raise awareness about the critical role of doula services and the necessity for high-quality care throughout the pregnancy and birthing process for Black mothers. It’s a troubling reality that Black women often do not receive adequate medical care. For reasons that are difficult to understand, some healthcare providers dismiss or underestimate the pain expressed by Black women, particularly during childbirth. This skepticism can lead to dire consequences, including severe complications and, tragically, even death. The disparities in healthcare treatment are well-documented, pointing to a systemic issue that requires urgent attention to ensure equitable care for all. Image: courtesy of Dove. Image: courtesy of Dove. Statistics reveal that in the U.S., racial disparities in maternal healthcare lead to significantly worse outcomes for Black...