boAt partners with ‘MTV Hustle 4’ to amplify Hip-Hop culture in India

boAt, the audio wearable brand, announced its sponsorship of MTV Hustle 4- Hip Hop Don’t Stop, the premier hip-hop reality show. As per the brand, this strategic partnership underscores boAt’s commitment to empowering creative expression and individuality, solidifying its position as a cultural icon resonating with the nation’s youth. From the streets to the spotlight, hip hop has emerged as the voice of India’s new generation, and boAt is committed to amplifying this movement. As Indian hip hop continues to break barriers and reshape cultural norms, boat is proud to support a platform that ensures these artists are heard, driving the culture forward with each beat. Hip hop has redefined how young India engages with music, fashion, and lifestyle, and boAt is excited to be a part of this transformation, empowering the next wave of creative talent to rise. boAt’s association with MTV Hustle 4 aligns with the brand’s vision to foster a vibrant music ecosystem. The show’s platform will provide boAt with an opportunity to connect with a passionate audience of hip-hop enthusiasts and music lovers across India. By supporting emerging talent and celebrating the rich tapestry of Indian hip-hop, boAt aims to inspire and empower the next generation...