Anthem Blue Cross and Blue Shield Drop Exciting Bronx Back-to-School Giveaway Campaign

Bronx, NY, August 14, 2025 – Anthem Blue Cross and Blue Shield, alongside News12, Optimum, and Warner Bros. Discovery, has unveiled the second annual Back-to-School Campaign, offering complimentary community events for families throughout the Metropolitan New York region this August. This initiative aims to foster a healthy transition back to school, emphasizing the pivotal role of health screenings, wellness resources, and family involvement as essential elements of educational achievement.This year’s Bronx gathering featured collaboration with The Morrisania Revitalization Corporation (site host), MLK Resource Center of Greater New York, and Utopia Resource Center of Greater New York. Expanding upon last year’s successful co-branded initiative, each event delivers customized support for school-age children and their families, including free health-oriented giveaways, wellness education, and connections to local service providers.“While backpacks and pencils matter, a pristine health status is equally vital,” noted Dr. Mark Levy, President and CEO of Anthem Blue Cross and Blue Shield. The campaign runs through August 28, encompassing urban and suburban areas, featuring partnerships with local school districts and nonprofits. Health-related offerings include hygiene kits, vision and hearing screenings, mental health referrals, and wellness resources.News12 Bronx will showcase select events with on-site coverage, highlighting the impactful stories of families and...