California College Athletes Cash In: A First Look at Million-Dollar Sponsorship Deals
News Talkby Toter 2 days ago 11 Views 0 comments
California athletes are capitalizing on "name, image and likeness" deals, earning substantial sums from private donors and brands. While schools like UCLA and UC Berkeley lead earnings, disparities exist among sports and genders. As California's law evolves, athletes navigate this lucrative landscape, with potential changes to how universities might directly compensate them.
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