Carol’s Daughter Breaks Free from L’Oréal

Carol's Daughter is embracing its independent spirit following its departure from L’Oréal. Established by Lisa Price in 1993, this brand revolutionized textured hair care. Although the 2014 sale drew criticism, Price assures loyal customers that the product formulations remain consistent. As she steps into her new role as president, she is committed to honoring the brand's rich heritage while guiding it into an exciting future. Price's leadership marks a significant transition, emphasizing dedication to the community and the legacy that made Carol's Daughter a household name. With a renewed focus on authenticity, the brand is poised to reclaim its niche in the competitive beauty landscape, championing quality for those with textured hair.