Preparations For FIFA 26 Ignite A Wave Of Visitor Growth Throughout Dallas

During its annual meeting, Visit Dallas heralded an impressive year for the city's tourism sector, highlighting its substantial economic influence, dedicated local advocates, and advancing international reputation. In 2024, the city hosted over 27.7 million tourists, facilitating an economic impact of $10.9 billion, sustaining more than 60,000 jobs, and contributing $649 million in local and state tax revenues. Tourism ranks among Dallas’ top ten industries, fostering regional growth. In fiscal year 2025, Visit Dallas secured upwards of 1,400 events, resulting in a $1.56 billion economic boost.“This year has been a remarkable one, embodying our Maverick, Can-Do Spirit,” remarked Craig Davis, Visit Dallas President and CEO. Excitement mounts for FIFA World Cup 26, where Dallas will host nine matches, more than any other city.Amid this, the Kay Bailey Hutchison Convention Center is set for a 2029 transformation, enhancing Dallas’ capability to host major events, while the Can-Do Spirit Awards celebrated visionary local leaders.