Deaf Doll and Dumb Marketing

The following article, Deaf Doll and Dumb Marketing, was first published on The Black Sphere. American Girl released a doll with “hearing loss”. Yes, I know. We aren’t talking about some futuristic cyborg being made in a Wuhan lab. It’s just a regular doll. You know, those with the not fully developed ears. Made of some type of rubber. I love what CNN wrote: The doll has brown hair and brown eyes and comes with a removable hearing aid. “American Girl has a rich legacy of creating timeless characters who encourage girls to reach for new heights and discover who they’re meant to be,” said Jamie Cygielman, general manager of American Girl. “Working with Olympic hopeful surfer Caroline Marks adds real-world inspiration about what can happen when you go ‘all in’ on your dreams.” In addition to the doll release, American Girl is partnering with the Hearing Loss Association of America to raise awareness and collect donations. The company also plans to donate $25,000 to the organization and support its annual walk. Starting January 1, it will also take donations for the HLAA in American Girl retail stores. Why not tattoo “Gimmick” across the doll’s forehead? First, selling a “hearing...