Doe Anderson’s ‘All Hands’ program offering Black-owned businesses free marketing help

Doe Anderson is offering its “All Hands” program for the second year.The program helps one Black-owned small business with things like marketing, social media strategy, and public relations. “It’s like a masterclass of marketing and advertising,” said Kaelin Massey, a PR account manager at Doe Anderson. “They’re really able to learn the ins and outs of what it takes to elevate their business.”Last year, more than 70 business owners applied. Jocari Beattie’s business, JoBé Products, was selected as the program recipient. “We received a new logo, worked on our email marketing presence, our social media presence. We also have new brand assets like photography,” said Beattie. “Sales have increased, and the cool thing about that is I feel like that’s a large part due to Doe Anderson.”While only one business will be selected, all Black-owned small businesses are encouraged to apply. “This year, what will be a little bit different is we wanted to give everyone something to take away. So each applicant will get like a one-sheeter of some things to know as they’re trying to grow their business,” said Massey. More than 30 businesses have already applied. One of those businesses is Ronyale Smith’s business, Blak Koffee. While...