Emotional Julien Alfred Accepts Tourism Ambassador Role

On Thursday, Julien Alfred formally accepted the role of Tourism Ambassador for Saint Lucia. In a ceremony held at The Harbor Club in Gros Islet, the 23-year-old Olympic medallist expressed awe at the outpouring of support she has received since arriving in Saint Lucia on Tuesday—revealing too that her appointment as Ambassador is a significant milestone. “Right now, I’m not sure which one means the most to me, winning the Olympic gold or just being an ambassador for Saint Lucia,” she shared, rousing the room to applause before adding, “I am a proud Saint Lucian, and it’s always an honour representing Saint Lucia on a global stage no matter where I go and I will never switch my allegiance, ever.” According to tourism officials, the ambassadorship was arranged by the Minister of Tourism, Heritage and Creative Industries, Dr. Ernest Hilaire—who was said to have led negotiations with Puma’s representative and Alfred’s manager, Henry Rolle. As an ambassador, Alfred will make personal appearances on behalf of the Saint Lucia Tourism Authority (SLTA) and for their collaborative campaigns with associated agencies, including Invest Saint Lucia, the Cultural Development Foundation, the Events Company of Saint Lucia, and Export Saint Lucia. The SLTA expects...