Equity Group emerges among strongest banking brands in Brand Finance 2024 banking rankings

Equity Group Managing Director and CEO, Dr. James Mwangi By Our Reporter Equity Group has fortified its position as one of the strongest banking brands globally by scoring highly in the 2024 Brand Finance’s Brand Strength and Brand Value rankings. In its third consecutive appearance in the Brand Finance Banking 500 rankings, Equity climbed from 4th position in 2023 to 2nd position in the World’s Top 10 Strongest Banking Brands with a Brand Strength Index score of 92.5 out of 100 and an elite AAA+ brand strength rating. This marks a 0.1 points BSI improvement on its 2022 debut ranking. Equity also saw its brand value rise by USD 22 million from last year’s brand value of USD 428 million to USD 450 million, earning it the tenth position in the most valuable banking brand in Africa. Every year, leading brand valuation consultancy, Brand Finance, puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The World’s Top 500 most valuable and strongest banking brands are included in the annual Brand Finance Banking 500 ranking. While trust remains a dominant driver of customer choice when it comes to banking...