Export Saint Lucia Unveils New Local Exports Packaging

by Virgil Leonty Export Saint Lucia has unveiled new packaging for a variety of local products. From exotic teas to delicacies and jewelry, the owners of small businesses were handed their new packaging at a ‘Packaging for Export’ ceremony held on Feb. 5. The packaging will be supplied for the next two years at no cost to the entrepreneurs. Chief Executive Officer of Export Saint Lucia, Ms. Sunita Daniel, said a government subvention allowed for the costs to be defrayed. The new packaging will allow businesses to improve their performance and reach more markets. “Packaging is not just about aesthetics—it is a strategic tool that can significantly contribute to increasing visibility, marketability, and overall success in the export market. By investing in quality packaging our exporters have gained a competitive edge, making their products stand out in crowded marketplaces and capturing the attention of potential buyers. Enhanced packaging communicates professionalism, reliability, and attention to detail instilling confidence in consumers and fostering brand loyalty,” Ms. Daniel explained. Minister for Commerce, Manufacturing, Business Development, Cooperatives, and Consumer Affairs, Hon. Emma Hippolyte, celebrated the occasion with the entrepreneurs. She said the new packaging has positioned local produce on the global market. “As we...