From Mixtapes to Platinum: The Journey of Keith ‘Youngin’ George II in the Music Industry

Keith “Youngin” George II, a platinum-certified executive, has become a formidable figure in the music industry, navigating from his roots as a mixtape DJ to a highly respected power player. His career, built on a foundation of hard work, vision, and a deep understanding of hip-hop culture, began in the mid-2000s when the energy of the mixtape scene fueled his passion. Keith’s early exposure to hip-hop shaped his trajectory, but his breakthrough came under the guidance of industry giant Lorenza “Big Lo” Lennon. Big Lo, known for managing artists like Atozzio, who worked with the likes of Chris Brown and Mario, mentored Keith as he transitioned from the mixtape hustle into artist management and promotion. With a sharp ear for talent and a strategic mindset, Keith quickly developed a reputation for his ability to identify rising stars and help them navigate the industry. His career has been defined by working with both emerging artists and iconic figures, most notably his collaboration with hip-hop pioneer Sam Jacobs Sr. Keith played a crucial role in ensuring that Jacobs, a trailblazer who worked with legends like Run DMC and Dana Dane, received long-overdue recognition for his contributions to the genre. His work with...