Guinness Launches Bike Life Under The Crown Promotion

Guinness, known for some of the most exciting promotions and giveaways here in Saint Lucia, this week unveiled yet another such campaign. On Tuesday August 13, 2024 Heineken St. Lucia under the Guinness brand, rolled out the new promotion. Brand Manager for Guinness, Rohan Lovence provided the details of the latest Under the Crown Promotion, which will see two winners literally riding away with the top prizes, while thousands will win instant prizes. “We are back again with a truly exciting promotion with Guinness and when we speak about Guinness we are speaking about Guinness regular and Guinness smooth as well and we are excited about this latest under the crown promotion, “ Lovence says. “We have done this promotion a couple of times before, the last one was about seven years ago which went very well. So we went back to the drawing board and asked how can we improve on that, how can we do something that Guinness consumers will love so much? The exciting part is that we now have Guinness Smooth that we can add to this and make it an additional attraction. So this year we are launching once again the Guinness under the crown...