Health In Her HUE Bridges Disparities Faced By Black Women In Healthcare

by Mary Spiller February 28, 2025 Ashlee Wisdom’s business model is built on the pillars of “connections, content, and community.” According to studies conducted by KFF, almost 20% of Black women have experienced racial disparities while seeking healthcare treatment — a statistic that negatively impacts access and outcomes for women of color. In 2018, Health in Her HUE was founded by Ashlee Wisdom to help Black women receive better healthcare through providers who hear and understand their experiences. Wisdom says, “Our mission is to leverage the power of technology, media, and community to improve health outcomes for Black women and other women of color, with the ultimate goal of reducing racial health disparities in the United States.” As reported by Healthcare Brew, HUE was founded in New York City and has raised $4 million since the startup launched. Currently, 15,000 members use HUE at no cost to themselves. Wisdom has attributed its success to the hard work of her employees and the “three C’s” that the company has founded itself upon: connections, content, and community. Wisdom explained that “connections” refers to the extensive list of providers organized in an accessible directory. HUE organizes these providers so users can find clinicians...