Breast Cancer Treatment: How Digital Innovations Help Patient Accessibility

At the crucial nexus of progress and equity, Josette Gbemudu is transforming the discourse surrounding women battling the daunting hurdle of breast cancer. In her role as Associate Vice President of Patient Health Innovation at Merck, Gbemudu champions a shift towards more inclusive and tailored healthcare experiences. During the 2025 ASCO Annual Meeting, where Merck presented groundbreaking breast cancer findings, she spotlighted the development of digital resources that fill essential care voids prior to diagnosis.With Black women facing a 20% higher mortality rate from breast cancer, Gbemudu's projects promote awareness and proactive solutions. Initiatives like Nia and Jade are revolutionizing health interactions, empowering women while addressing social health determinants through resources that mitigate access challenges.