How Harris and Trump are shifting their TV advertising in sprint to Election Day
Latest Current Topicsby Toter 2 months ago 38 Views 0 comments
(CNN) —& The campaigns of& Kamala Harris& and& Donald Trump& made strategic adjustments to the content of their TV advertisements between August and September, a CNN analysis of ad tracking data& shows, amid a contentious fight to define the transformed race& for the White House.Emphasis of key issues, including abortion, immigration and crime, shifted, with the Harris campaign moving away from defensive ads that stressed the vice president’s law enforcement background, and the Trump campaign leaning into economic appeals – the top issue for voters in this election.The ad tracking firm AdImpact catalogs the issues that are referenced in broadcast TV campaign ads and tracks the amount of money behind those spots. Comparing changes over the past two months illustrates how each campaign is tailoring its message, and it shows the share of campaign resources spent highlighting various issues.Harris campaign adsIn August, Harris’ first full month as a candidate since taking over from& Joe Biden& at the top of the Democratic ticket, her campaign spent $24.5 million on ads that referenced crime – nearly half of the roughly $52.4 million spent on broadcast TV ads in total. According to AdImpact data, crime ranked as the top issue in Harris’ ads...
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