HOW hosts launch of music video by hip-hop duo ‘Sons of Yusuf’

This collaboration between (Shurooq) and Sons of Yusuf highlights Sharjah’s commitment to preserving and promoting its rich cultural heritage while embracing contemporary art forms, and also showcases the renowned intellectual hub as a symbol of knowledge, innovation, and cultural exchange in the region. A powerful narrative of ancient wisdom and modern expressionThe House of Wisdom, a reimagined library for the 21st century, stands as an example regarding Sharjah’s dedication to education and creativity. By choosing this architectural marvel as the centrepiece of the music video, (Shurooq) and Sons of Yusuf have created a powerful narrative that bridges the gap between culture, music, and modern expression. A number of other iconic (Shurooq) destinations were also featured in the music video including The Chedi Al Bait, Sharjah, Heart of Sharjah, Al Noor Island, Mleiha National Park, as well as other picturesque settings within the emirate. A blend of Arabic culture and Western hip-hop influencesSons of Yusuf consists of brothers Ya’koob and Abdul Rahman Al Refaie, who have been instrumental in developing the hip-hop scene within the region since forming the group in 2011. Known for their unique blend of Arabic culture and Western hip-hop influences, the brothers have gained regional and international...