Maximize Your Research: Critical Social Media Tactics to Elevate Clinical Trial Promotion

Recruiting volunteers for clinical research is vital for significant progress, yet it presents notable challenges. A recent study evaluated how social media—particularly short-format videos—can enhance trial participation. Alarmingly, only 5 percent of Americans have opted to enroll, with participation rates even lower among Black individuals. To tackle this issue, researchers are utilizing platforms like TikTok due to their broad reach and cost-effectiveness.Led by Professor Ciera Kirkpatrick at the University of Nebraska–Lincoln, the research created 18 engaging videos that garnered over 600 views. The study underscored the importance of "autonomy support," stressing respect for potential participants' decisions. Furthermore, personal stories from previous trial participants significantly improved engagement, especially in Black communities. Building trust through targeted messaging is essential for fostering inclusive participation.