How retailers can tackle the black market and strengthen business with Breadstack

In the cannabis industry, it’s no secret that the black market is still a formidable player. While we wait for regulatory changes to catch up, black market operators aren’t slowing down. In fact, they’re stepping up their game. But here’s the good news: you don’t have to sit back and watch. With the right digital tools and strategies, you can fight back and win. At High Flyer Media, we’ve always been passionate about the power of a strong digital presence. We’ve spent years helping cannabis brands build that presence, particularly through SEO. Now, with Breadstack’s Dispensary eCommerce, we’re thrilled to support progressive work on the retail side, ensuring legal retailers have the same digital edge the brands we work with enjoy. The tools are here, and it’s time to use them. The black market’s playbook: why they’re still winning Black market operators, whether they’re brick-and-mortar stores or online Mail-Order Marijuana (MOM) shops, are more sophisticated than many give them credit for. These folks have SEO dialled in, which means they’re showing up on Google search results and drawing in customers—both long-time cannabis consumers and the “canna-curious.” This creates confusion for newcomers and shoppers who may not even realize they’re buying...