‘I Get It,  But…’: Black-Owned Businesses Navigate Impact of DEI Rollbacks at Target and OtherMajor Retailers, Urging Consumers to Not Boycott

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As major retailers adjust to President Trump’s recent executive order investigating private-sector diversity, equity, and inclusion (DEI) programs, Black-owned businesses are grappling with potential consequences and urging consumers to think carefully about boycotts of such retailers as Target. Target partnered with TikTok superstar Tabitha Brown. Her clothing line debuted at the retail giant nationwide in May. (Photo from Instagram @teamtarget) The Black Companies Affected One such business is Goode Foods, a family-owned company with a remarkable story of growth and resilience. Founded in 1991 by former pharmaceutical sales executive Emile Johnson, who faced career roadblocks, Goode Foods began by supplying canned vegetables to Chicago WIC centers. Over time, it evolved into a national brand, becoming the first Black-owned baby food line available in major retailers, The Triiibe.com reported. According to its TikTok account, the company experienced exponential growth during the pandemic, expanding its reach from 200 stores to over 4,000, including major retailers such as Target, Food Lion, and Shaw’s. Following the founder’s passing, his family continued his legacy, even featuring his image on their product labels. @gooderecipes Shopping with purpose means making Goode choices! Even if your usual store isn’t on the list, a quick trip to Target, Kroger,...

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